Mabel

Client's trade name
Biscoitos Mabel

Place (headquarters)
Fábrica Mabel de Aparecida de Goiânia
BR 153, km 13
Aparecida de Goiânia – Goiás
CEP: 74,984-431
Phone: +55 62 4006-6000
www.mabel.com.br or www.grupomabel.com.br

Segment
Manufacturing

Number of professionals
2,900 direct employees
10,000 indirect professionals


TOTVS Products & Services for this client
ERP – Enterprise Management System  (EMS 2 and 5)
ECM – organization of unstructured content


At Mabel, expansion is achieved through people
Mabel is a national company focused on producing biscuits in Brazil. Founded 57 years ago, the company reached approximate earnings of R$500 million in 2008. It has five factories located in the states of Goiás, Santa Catarina, Mato Grosso do Sul, Rio de Janeiro and Sergipe.

In the last three years, the company diversified its production, reaching a portfolio of more than one hundred products, and also joined the baking category with Mabel toasts. The group also exports its products to more than 35 countries in four continents.

Challenges

• Implementing all of TOTVS's applications with the Progress database
• Optimizing the speed of daily cargo billing
• Optimizing the processes of the Distribution Center
• Conducting an overall revision of routines, processes and user trainings
  

Testimonials
"Our problem (when we migrated to EMS2 and EMS5) is that there was an internal resistance when we sought to eliminate customization. Now, once again we rely on TOTVS's support to reach an ideal system maturity level for the Group's needs".
Vicente Barros, CEO at Mabel


“In 2010 we will re-evaluate the processes, seeking to use as many resources and solutions provided by TOTVS as possible, adjusting to the new accounting and fiscal scenario in Braxil”.
Marcelo Catunda, administrative and financial director at Mabel

Mabel was a pioneer in implementing all of TOTVS's applications with the Progress database. Mabel's IT area has the mission of being a strong partner focused on business, providing innovative and reliable solutions, with the best speed and as much availability as possible, and TOTVS is our partner in this challenge”.
José Henrique Cordeiro de Oliveira, IT manager at Mabel.