2013 ADVERTISING CAMPAIGN
New challenges ask new solutions.
Advertising campaign has concepts of the future, innovation and new generation as pillars. To translate the TOTVS slogan, share the new world, actor Wagner Moura was chosen as the brand's spokesperson.
The focus is to be clear that the company provides software solutions for companies that want to anticipate the future.
“Wagner Moura's image reflects the company's following attributes: versatility, credibility, charisma and talent", says Robério Lima, TOTVS' Marketing and Alliances director. “Therefore, the company establishes itself as a company of the new generation that anticipates the future towards today.”
Innovation, new generation and future. With these concepts, the campaign shows how TOTVS invites its clients to live for tomorrow.
